OUR STORY
Meet Jen, The First Red Shark
Master's Degree
Content & Media Strategy (NL)
Cross-Cultural Professional
TH · NL · DK · USA
5+ Years
Brand, Content & Design Expertise in Several Industries
First Class Honors
BA English (TH)
From a Red Shark to NICHE+
The Early Lesson
That red shark taught me something early on: there is no single "right" way to create.
Standing Out
Being different—choosing your own way even when it feels weird in other people's eyes—is often what makes you shine.
Trusting My Path
I've never been interested in blending in, copying templates, or following trends just because they feel safe.
NICHE+ Today
That mindset led me across cultures, industries, and borders—studying, working, and building brands internationally—and ultimately to founding NICHE+.
TRUE MEANING
At NICHE+, a Red Shark Is a Mindset
Red Sharks are people who:
01
Challenge assumptions with evidence
Don’t follow norms blindly — validate, test, and improve them.
04
Context drives every decision
Culture, data, and human behavior shape the strategy.
02
Choose direction, not randomness
Think beyond conventions — guided by insight, not impulse.
05
Every decision is intentional
Nothing is decorative — every choice serves a goal.
03
Design from insight, not imitation
Every solution starts with understanding, not templates.
06
Create work that matters
Impactful, intentional, and beautifully tailored.