PORTFOLIO
We Create Content that Matters
At NICHE+, content isn’t made for the sake of it — it’s built to connect, communicate, and create results.
This page features a range of strategic content we’ve developed: from short-form and long-form video, to research-backed content plans and brand storytelling strategies. Each piece reflects our belief that creativity only works when it’s grounded in insight.
Manda Essense Aarhus
Full Content Strategy & Creation for a Holistic Wellness Brand
2025
Denmark
Spa, Wellness
Rooted in the insight that “self-care is the new luxury,” this content strategy was designed to position Manda Essence as an emotionally resonant, premium wellness brand.
The first creative concept, “Romanticizing Life,” shaped the tone and direction for three months of content—encouraging the audience to slow down, savor rituals, and treat everyday moments as self-love.
What I Did:
01 — Strategic Personas
Developed two distinct personas based on client and audience research, reflecting two key audience segments with significant differences in age, interests, and lifestyle. This dual-persona approach ensured the content strategy could speak to both groups effectively without diluting the brand’s core identity.
02 — 3-Month Content Plan
Created a structured yet flexible content plan with monthly themes and weekly topics, all aligned with the “Romanticizing Life” concept. The plan balanced emotional storytelling, educational touchpoints, and seasonal relevance.
03 — Short-Form Video Content
Produced video content for Instagram Reels and TikTok using real brand elements and voice. Each video was designed to reflect the emotional tone of the concept—calm, thoughtful, and grounded in wellness rituals.
04 — Branded Photography
Styled and captured branded imagery to complement the visual identity and narrative. Focused on natural textures, soft tones, and everyday wellness moments that feel aspirational yet approachable.
Note: Due to confidentiality, the full content plan and persona documents are not shared publicly. They were developed based on real audience and brand research and used to shape the creative direction shown here.
Content examples:
Athena AG Asia
Content Creation for an International Nutrient Brand
2025
Thailand
Agriculture
This project focused on capturing the stories, people, and environments behind agricultural innovation across Thailand. The content aimed to humanize the supply chain, build brand transparency, and create a connection between consumers and producers.
What I Did:
01 — On-Site Field Production
Traveled to multiple provinces across Thailand alongside the Athena AG Asia team as they visited farms to provide guidance and technical support to local farmers. Documented these visits through photography, capturing authentic interactions, farming practices, and the human side of agricultural innovation.
02 — Photography & Visual Narrative
Captured and curated images that highlight the everyday lives of farmers, sustainability efforts, and local wisdom. The imagery was used across the brand’s website, social media, and internal reports.
03 — Podcast Editing
Edited and refined long-form podcast episodes featuring interviews with farmers, researchers, and founders—ensuring clean audio, flow, and narrative clarity for public release.
Amber Farm
In-house Creative Director & Digital Marketing Specialist
2021-2024
Thailand
Agriculture
This is where it all started. Amber Farm was more than a job — it was the foundation of my professional journey.
Over three years, I led full-spectrum content creation and digital strategy. From building social media presence to producing brand content across platforms, I shaped how the brand communicated, grew its audience organically, and built lasting trust.
The featured video below is just one example — fully scripted, shot, and edited by me — of how strategy and storytelling came together.
What I Did:
01 — Full Content Strategy & Execution
Created seasonal, platform-specific content plans based on real-time business needs and audience behavior.
02 — Content Creation (Photo, Video, Copy)
Produced visual and written content for all brand channels — maintaining a cohesive voice and elevating brand perception.
03 — Multi-Platform Management
Grew and managed Facebook, Instagram, YouTube, LinkedIn, Twitter, and the company website — with no paid ads, just strategy and consistency.
04 — Creative Direction
Directed and executed visual branding across all digital touchpoints and internal campaigns.
NHG Hospitality Group
Strategy-Driven Content & Prototype Design
2025
Netherlands
Hospitality
This project was built for NHG Hospitality Group as part of a real client collaboration, where our team developed a full content strategy and prototype solution tailored to enhance the conference room experience in their hotels.
The work combined qualitative and quantitative research, creative ideation, and business feasibility — bridging design, data, and strategy.
What We Did:
01 — Brief-Based Analysis & Strategic Framing
Built on an existing client brief and research provided by another team. Our role was to interpret that foundation, identify key insights, and shape them into a clear content and prototype strategy tailored to NHG’s brand and goals.
02 — Content Strategy & Creative Concept
Developed a content strategy focused on improving the conference experience through digital storytelling and in-room engagement. Created concept mockups and a working prototype.
03 — Prototype Testing & Data Analysis
Ran usability tests on the prototype and analyzed feedback using SPSS, including an ANOVA test to assess statistical significance in experience ratings across user groups.
04 — Implementation & Feasibility Plan
Delivered a detailed rollout plan including:
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KPIs and performance metrics
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Distribution strategy
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Budget estimates
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Feasibility and risk assessment
Fier Fryslân
Building Awareness Through Strategic, Compassionate Communication
2025
Netherlands
Non-profit, Social Care
To help Fier build trust and awareness among people affected by violence, our team developed a full creative brief, content strategy, and messaging framework.
What We Did:
01 — Client & Brand Framing
Studied Fier’s mission and tone to shape emotionally safe, judgment-free messaging.
02 — Target Audience Research & Persona
Conducted interviews and distributed questionnaires. Analyzed the data using coding methods and SPSS (including quantitative tests) to uncover behavioral patterns, emotional triggers, and barriers to seeking help. These insights formed the foundation for a persona that guided tone, messaging, and content strategy.
03 — Content Strategy
Built a content plan focused on emotional reassurance, access to services, and stigma reduction — including platforms, messaging pillars, and tone guidelines.
04 — Creative Concept
Developed the campaign message: “You’re Not Alone. You’re Not to Blame. You Deserve Help.” A simple, trauma-informed message to guide all communication touchpoints.
REconomy
Full Research & Content Strategy
2025
Netherlands
Non-profit, Research Group
REconomy is a Dutch professorship-led initiative that supports the transition toward fairer, more sustainable economic systems. While their academic work is impactful, their messaging lacked clarity and accessibility for small businesses and ecosystem partners.
To bridge that gap, I led the full research and content strategy process — turning complex, systemic ideas into a clear and actionable communication approach.
What I Did:
01 — Audience & Ecosystem Research
Mapped REconomy’s ecosystem and conducted stakeholder interviews to understand how small business owners, educators, and local partners perceived the initiative. Identified key communication barriers, including an unclear value proposition and fragmented messaging.
02 — Insight Analysis
Synthesized findings into actionable insights about audience motivations, barriers, and language. Focused on making abstract concepts like the circular economy more approachable and relevant for practice-based users.
03 — Content Strategy & Messaging Framework
Built a strategic content plan with clear messaging pillars, tone-of-voice guidelines, platform recommendations, and narrative direction — ensuring that REconomy could speak with consistency and clarity across all touchpoints.
04 — Implementation Plan
Created a step-by-step plan to roll out the strategy internally and externally, including content priorities, suggested workflows, and ownership roles.
04 — Communication Prototype
Designed a prototype that showed how the strategy could come to life — including voice, layout, and structure — to guide future web or presentation content.